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I first started in online marketing at a small agency. On the first day on the job I was given Planet Ocean’s manual on Search Engine Marketing to study and keep as a handy reference as I was being...
View ArticleYou’re the Center of Your Own Search Universe
Google Provides Personalized Results Google automatically detects your location and sets your location of search for you. Then, all of your search results are tailored around that geography in order to...
View ArticlePubcon 2014 – Here We Come, Again!
Carrie and I will both be speaking again at Pubcon Las Vegas. I’ll be speaking on Local Search Strategies and Carrie is on a panel about the Semantic Web and Knowledge Graph. This is my favorite SEO...
View ArticleHolistic Local Search Strategy
We’ve created an infographic that shows the holistic local search strategy that we use here at Ignitor Digital to help bring online success to our clients. This mindmap was first presented at Pubcon...
View ArticleWhat I Learned About the Pigeon Update at SMX East 2014
Google’s Updates usually settle in after a week or so, but the Pigeon has wobbled around and kept us all on our toes trying to understand what’s happened and how to react to it. I recently attended a...
View ArticleLocal Search Event of the Year – LocalUp 2015
What do you get if you cross LocalU Advanced with Moz? LocalUp! Think of a MozCon that’s all about local. Or a LocalU Advanced with Moz’s data wizards speaking and sharing. Either way, I expect it to...
View ArticleFree Local Search Webinars from Bright Local
In the past 2 months, I’ve been honored to be part of the Bright Local Webinar Series, Inside Local Search. These hour-long discussions are presented live, but can be accessed as recordings a few days...
View ArticleGetting Keyword Research and On-Page Optimization Right
Here’s Mary’s presentation from LocalUp 2015, a joint conference from LocalU and Moz held in Seattle in February. It will help you to build a solid foundation fro creating and optimizing websites for...
View ArticleGoogle’s Mobile Update a Week Away – Is Your Website Ready?
Google has warned us to make certain our web pages are in good shape for mobile devices by April 21st. The world of Local Search is rapidly shifting to mobile devices and that shift has accelerated...
View ArticleMary Bowling to Speak About Local Search at MozCon 2015
I am thrilled and honored to have been invited to speak at MozCon 2015. My topic, of course, is on Local Search. The event will be held in Seattle on July 13-15 at the Washington State Convention...
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